About Us

Alongside our 16 stores, Celfone also includes two other departments, our Customer Relations Team and our Business Solutions Team, both based in Leicester.  Our teams are dedicated to call based communications with both business and consumer customers.

We are particularly proud of our Investors in People accreditation, which recognises the outstanding management, communications and training and is a clear indicator of the time and dedication we invest in our teams.


From the pride in our people to work within our communities, Celfone works tirelessly to give back to our local communities and charities through various channels.  Our in-store Guru team work across the communities they serve hand in hand with local charities, to deliver workshops focused around technology, empowering families about online digital safety.  We also run workshops with the local Age UK charities to deliver Tech Education sessions where those who wish can come in and test the Guru's knowledge with issues from device troubleshooting to writing and sending their first email.  


Continuing to grow and progress, Celfone work hard to strengthen each aspect that influences and inspires our business foundations.  

Meet the HQ Team.

Manny Singh
Managing Director

Manny likes to stay in shape, he uses a Fitbit to keep track of his steps.  You can also find Manny posting funny gifs and images to the company Whatsapp groups.

Steve Gill
Head of Legal & Acquisitions

'Legal Steve' as he is known in Celfone is our go to for all things Legal.  He loves holidays and is also a keen property developer.

Sudhir Tanna
Head of Accounts

Sudhir is the controller of the numbers in Celfone.  He is a keen family man and spends time with them when he's not swimming in numbers.

Amanda Allen
Head of Sales & Service

Amanda Manages the Celfone Area Sales, Guru and Business teams. Her role consists of ensuring the sales and customer experience aspect of the business is performing. 

Paul Smalley
Area Manager

Paul is our Superstar Area Manager.

Puneet Gandhorkia
Commission & Data Analyst

Puneet is a skilled Data Analyst working across commissions in Celfone.

Indi Bolla
Business & Commercial Development Manager

Indi is our Business Solutions, known internally as the "SMB Guy".

Bina Nataly 
Audit & Compliance / Stock Controller

Bina works across Audit & Compliance for Celfone and also manages the Stock for the business. 

Ben Collington
Community & Service Lead

Ben is the Celfone Community & Service Lead.  Ben lives and breaths Tech and customer experience and has a wealth of knowledge. 

Sue Tatlow
Recruitment & Training Manager

Sue is Celfone's Training and Development Manager.

Andrea Cashin
HR & Operations Assistant

Andrea is Celfone's HR & Operations Assistant.

Chitrali Shah
Financial Controller

Chitrali works within our Accounts team with Sudhir, Sonal and Vimal.

Vimal Rana

Vimal works alongside Sudhir and Chitrali in Accounts.  Vimal likes to keep himself in shape.

Sachin Vaid
Store & Call Centre Manager

Sachin is our Beaumont Leys Store Manager and also Manages our Call Centre Team.

Sonal Joshi 
Finance Assistant

Sonal works within the Celfone Finance team with her colleagues; Sudhir, Vimal and Chitrali

Amisha Patel
Recruitment & Operations Administrator

Amish is Celfone's Recruitment & Administration Assistant

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18B E Link, Meridian Business Park, Leicester, LE19 1WZ